WeOffTheCouch is a community-based run and fitness community located in Richmond, VA.
We are community-focused and community-driven.
Marketing and Communications Committee Chair
As Committee Chair, I lead a dedicated volunteer team driving initiatives and strategic communications that keep community members, key stakeholders, and board members informed of organizational events, promotions, and digitally focused campaigns.
STRATEGIC DIGITAL CAMPAIGNS
“Every face, race, pace”
Campaign targeted community members to join WeOffTheCouch’s training team for Fall 2025 races. Campaign includes two social ads. with a call to action—requesting members to fill out a form to join the training team
A total of 270 runners will be training with WeOffTheCouch: spanning Marathon, Half-Marathon, and 8k races
PERFORMANCE & ANALYTICS
Weekly Run Recap
A collection of video and photos submitted by the WeOffTheCouch community, sharing (from their perspective) their experience during a weekly run. By including our community into this digital campaign, we’ve created an inclusive environment in which runners are helping drive success for the WeOffTheCouch social platforms.
DESIGN AND ANALYTICS
Brand Social Reels
PERFORMANCE & ANALYTICS
Brand Social Media Campaigns
